IIPM PUBLICATION
In the flying
game, there are the various new low cost, nofrillsairlines like Indigo, Spice Jet and Air Deccan that are swooping on in India by providing a gleam of hope of low-priced air transport to millions. And one of the leading low cost carriers GoAir, positioned as India’s “lowest-cost airline” is aiming to provide its passengers with the most comfortable and most affordable alternative to popular holiday and business destinations in the country. And the man taking the company to the skies is Jehangir Wadia – or Jeh Wadia, as the world knows him.
With airfares as low as one rupee, the company is trying to magnetise not only regular airline travelers, but also people who travel by trains (and buses, one might say!). It took a full fledged meeting and many subsequent conversations with the man leading the ship (!) for 4Ps to get an insight to his visionary leadership mantra.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
In the flying
game, there are the various new low cost, nofrillsairlines like Indigo, Spice Jet and Air Deccan that are swooping on in India by providing a gleam of hope of low-priced air transport to millions. And one of the leading low cost carriers GoAir, positioned as India’s “lowest-cost airline” is aiming to provide its passengers with the most comfortable and most affordable alternative to popular holiday and business destinations in the country. And the man taking the company to the skies is Jehangir Wadia – or Jeh Wadia, as the world knows him.With airfares as low as one rupee, the company is trying to magnetise not only regular airline travelers, but also people who travel by trains (and buses, one might say!). It took a full fledged meeting and many subsequent conversations with the man leading the ship (!) for 4Ps to get an insight to his visionary leadership mantra.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
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