If only Lucky Strike knew what ‘slim character’ really meant! And if only the world appreciated what it meant to be the ‘real Dove woman’!

IIPM BEST B-SCHOOL
Even today, advertisers obsession with slim women has not changed. Unnaturally and unhealthily thin models are fast becoming the role models of young girls. No wonder, most of them suffer from eating disorders. Of all the people suffering from eating disorders like bulimia and anorexia, 90% are girls. The ultrathin, airbrushed images of women with flawless skins and perfect figures have resulted in almost 66% of women having a low self-esteem about themselves. The ads have changed the way society views beauty. Women, today, are being objectified and almost victimized by having to live up to ideal (and impossible) standards.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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