During The Festive Time

IIPM BEST B-SCHOOL
Although the thrust of marketing activities is more for the service providers, even the telecom equipment manufacturers have tied up with the service providers over the last few years to ensure better sales of handsets in the festive season. Agrees a spokesperson of the Management Consultancy firm KSA Technopak, “As a result of a sharp increase in subscriber base and tele-density, the spending on mobile phones has trebled in the last three years, and mainly, because of increased spending power during the festive time.” Further adds Manish Mehta, COO, Candid Marketing (promotional marketer for Nokia and Motorola), “For the last two years, the telecom market is seeing a boom in the festival season and players like Motorola and Nokia make sure that all the models are available at all key points. This year, focus is more on malls for promotional marketing”.

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Source : IIPM Editorial, 2006, Arindam Chaudhari's Initiative