IIPM BEST B-SCHOOL
What’s left to
be said about HLL that hasn’t already been said? If the honchos at HLL had a buck for every time praise was aimed in their direction, their net worth would probably be worth double! India’s largest FMCG company, with sales worth Rs.11,060 crores, continues to steamroll its way across all corners, thanks in no small part to the uniqueness of their undertakings that blends cutting edge technology with measures that serve to titillate and thrill customers no end.The forte of this trailblazing leader lies primarily in its penchant to invest in innovation, like the recent re-invention of Surf Excel, or even the sell-off of Dalda to Bunge. They also re- alised that simply slashing price tags over and over won’t lead to the jackpot. So they played the creativity card and tried to do more with less. HLL changed the rules of the game with regards to who sold its products and how it develops its products for the rural markets (remember a certain Project Shakti?!).
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Source : IIPM Editorial, 2006, Arindam Chaudhari’s Initiative
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