IIPM PUBLICATION
If you thought that this is the time to own that swanky and stylish ultra-thin Moto V3 at a reasonably low tariff plan under the latest ‘Awesome Twosome’ offer from Tata Teleservices and Motorola, then hold on; with the festive season knocking on your door, there’s lot more to come that would entice you. Offers from service providers are aimed at attracting maximum number of subscribers in these months. It is no surprise, therefore, that the sales of mobile phones shoot up considerably during this period.
As per the Cellular Operators Association of India (COAI) figures, the GSM subscriber base recorded a growth of 4.15% in October 2005, taking the total subscriber base to 52.98 million. This was the highest ever addition seen by the telecom sector since the inception of mobile services in India, and largely due to the thrust provided by the festive season in the month of October.
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Source : IIPM Editorial, 2006, Arindam Chaudhari's Initiative
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