With GoAir, Jeh Wadia redefines the meaning of flying... and the meaning of ‘contributing’ to society. Go Jeh!

IIPM PUBLICATION
In the flying game, there are the various new low cost, nofrillsairlines like Indigo, Spice Jet and Air Deccan that are swooping on in India by providing a gleam of hope of low-priced air transport to millions. And one of the leading low cost carriers GoAir, positioned as India’s “lowest-cost airline” is aiming to provide its passengers with the most comfortable and most affordable alternative to popular holiday and business destinations in the country. And the man taking the company to the skies is Jehangir Wadia – or Jeh Wadia, as the world knows him.

With airfares as low as one rupee, the company is trying to magnetise not only regular airline travelers, but also people who travel by trains (and buses, one might say!). It took a full fledged meeting and many subsequent conversations with the man leading the ship (!) for 4Ps to get an insight to his visionary leadership mantra.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

A royal wedlock

IIPM BEST B-SCHOOL
What’s a better place to tie a knot than a castle, just like a prince and princess?! Certainly Madonna, Pierce Brosnan and Paul McCartney couldn’t have agreed more to have taken home memories of their wedding at the enchanting Inverlochy Castle nestled amidst the west highlands of Scotland and surrounded by breathtaking scenery. Such is its allure that it’s oft en referred to as the ‘finest retreat’ in the whole country and so intriguing is its romantic magnetism that even Queen Victoria could not help but comment, “I never saw a lovelier or more romantic spot!” The well-known fortturned-castle hotel attracts hundreds of celebrated couples during the year reiterating its reputation as the romantic isle worth a reverie!

Compiled by: Pooja Priyadarshini

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

This is the astounding

IIPM PUBLICATION
Many other products like ManageSoft , InvestAhead, eMoney Advisor or those of i-Flex and Nucleaus Soft ware are now available. Neural networks is the technological platform that was originally used to predict weather, but can now also be deployed to analyse stock market trends and help make critical decisions. These products contain tools that generally perform tasks like customer risk profiling, financial planning, investment planning and contact management; they also support back end investment products such as equities, bonds, mutual funds & insurance. Confused? Well, a perfect tool should be the one which enhances client focus and integrates all processes like sales, prospecting, planning, implementing, monitoring, managing and reporting in an efficient and effective manner.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

Dragon gives a red carpet welcome

IIPM BEST B-SCHOOL
Grasim Industries Ltd. is planning a joint venture (JV) in China for setting up a viscose staple fibre manufacturing plant. As a part of the JV, Grasim, Thai Rayon Public Co. Ltd and Indonesia’s P.T. Indo Bharat Rayon (all part of the Aditya Birla group) will take 70% in the JV with China’s Hubei Jing Wei Chemical Fibre Co. The new JV company will be called Birla Jingwei Fibres Co. Ltd.

Edit bureau: Sreoshi Ghose & Nidhi Sharma

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Source : IIPM Editorial, 2006, Arindam Chaudhari's Initiative

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Bajaj zooming down Indian roads

IIPM PUBLICATION
Bajaj Auto Ltd., one of the leading motorcycle makers in the country has disclosed its plans of setting up a manufacturing unit in Maharashtra. The proposed unit would require an investment of Rs.20 billion. The new plant is expected to produce around five lakh units of three-wheelers, four-wheelers as well as goods carriers. A 250 acre land in Chakan (near Pune) is also being acquired for the same purpose. The commercial production is likely to begin in early 2009.

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Source : IIPM Editorial, 2006, Arindam Chaudhari's Initiative

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During The Festive Time

IIPM BEST B-SCHOOL
Although the thrust of marketing activities is more for the service providers, even the telecom equipment manufacturers have tied up with the service providers over the last few years to ensure better sales of handsets in the festive season. Agrees a spokesperson of the Management Consultancy firm KSA Technopak, “As a result of a sharp increase in subscriber base and tele-density, the spending on mobile phones has trebled in the last three years, and mainly, because of increased spending power during the festive time.” Further adds Manish Mehta, COO, Candid Marketing (promotional marketer for Nokia and Motorola), “For the last two years, the telecom market is seeing a boom in the festival season and players like Motorola and Nokia make sure that all the models are available at all key points. This year, focus is more on malls for promotional marketing”.

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Source : IIPM Editorial, 2006, Arindam Chaudhari's Initiative

Telecom sector is all set to capture the essence of the festival bonanza & how...

IIPM PUBLICATION
If you thought that this is the time to own that swanky and stylish ultra-thin Moto V3 at a reasonably low tariff plan under the latest ‘Awesome Twosome’ offer from Tata Teleservices and Motorola, then hold on; with the festive season knocking on your door, there’s lot more to come that would entice you. Offers from service providers are aimed at attracting maximum number of subscribers in these months. It is no surprise, therefore, that the sales of mobile phones shoot up considerably during this period.

As per the Cellular Operators Association of India (COAI) figures, the GSM subscriber base recorded a growth of 4.15% in October 2005, taking the total subscriber base to 52.98 million. This was the highest ever addition seen by the telecom sector since the inception of mobile services in India, and largely due to the thrust provided by the festive season in the month of October.

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Source : IIPM Editorial, 2006, Arindam Chaudhari's Initiative

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The original blue chip is coming back with a bang : Hindustan Lever Limited

IIPM BEST B-SCHOOL
What’s left to be said about HLL that hasn’t already been said? If the honchos at HLL had a buck for every time praise was aimed in their direction, their net worth would probably be worth double! India’s largest FMCG company, with sales worth Rs.11,060 crores, continues to steamroll its way across all corners, thanks in no small part to the uniqueness of their undertakings that blends cutting edge technology with measures that serve to titillate and thrill customers no end.

The forte of this trailblazing leader lies primarily in its penchant to invest in innovation, like the recent re-invention of Surf Excel, or even the sell-off of Dalda to Bunge. They also re- alised that simply slashing price tags over and over won’t lead to the jackpot. So they played the creativity card and tried to do more with less. HLL changed the rules of the game with regards to who sold its products and how it develops its products for the rural markets (remember a certain Project Shakti?!).

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Source : IIPM Editorial, 2006, Arindam Chaudhari’s Initiative

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