IIPM PUBLICATION
Brand : Parle Krackjack
Agency : O&M
Baseline :The original sweet and salty biscuits.
Description: A man
4ps take: How do you promote the brand value of a biscuit? Simple – just make positively addictive! In this ad, Krackjack stands for such an ‘addictive’ brand persona that people forget important things – like wife’s birthday. The storyboard is sweet and naughty, and at the same time very slice of life; and the plot weaves in the brand’s core proposition – the sweet and salty taste of Krackjack.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
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