The Juggernaut Rolls

IIPM PUBLICATION

How about buying insurance along with vegetables? Well, soon you will be able to find insurance policies making their way to Reliance Fresh supermarket; originally meant for fresh fruits and vegetables. The idea is to extract maximum value out of the retail stores. With an elephantine investment of Rs.250 billion, Mukesh Ambani is all set to alter the Indian retail landscape. Till date, the company has opened over 40 stores across Hyderabad, Jaipur & Chennai and recently opened nine stores in the national capital region. Reliance Retail is expected to open the hypermarts in the first quarter of the new financial year. The move, if successful, will seal Ambani’s success in the retail domain. However, Reliance Retail is not going to have a smooth ride as almost all top business houses are lining up with their retail plans and also the old blood like Pantaloons, Subhiksha et al, are gearing up for the big retail war. If the company is able to duplicate what it did in other sectors, Reliance Retail is slated to be a behemoth in itself.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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