May the best party win...

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...and if that's the case, neither the Congress nor the SAD would qualify!
Election rhetoric in Punjab is getting shriller with every passing day. As the D-day (May 10) approaches, the state is witnessing unprecedented heat in the wintry months. Both Shiromani Akali Dal (SAD) and Congress are fully geared up to woo the electorate. By raising the corruption issue against the Akalis, the Chief Minister Capt. Amarinder Singh, is desperately trying to 'snatch victory from the jaws of defeat'. On the other hand, SAD leader Prakash Singh Badal and his son Sukhbeer Singh Badal, are up in arms against the Congress government for its dismal performance on all fronts. Riding on the chariot of populism, the SAD-BJP alliance promises to provide wheat at the rate of Rs.4 and pulses at Rs.20 a kilo.

The emotive issue of the Sutlej-Yamuna link is conspicuously absent from the election debate. Initially, SAD (Badal) had attacked Congress on the issue, but later on, in many of the election rallies in Muktsar and Bhatinda districts, no mention was made about the water dispute. Interestingly, even the Chief Minister had once mentioned that “we will die but not let even a single drop of water go outside Punjab." However, when the state Governer Motilal Vora said that he will abide by the Supreme Court ruling, the Punjab CM went mum.

The state is currently in deep economic doldrums. With a financial crisis knocking at the doors; state industries in red and farmers crying out for help, the mood is certainly sombre. Both Amarinder Singh and Prakash Singh Badal need to ponder over the mess they have created through mindless policies, and depriving people the benefits of good governance.

Edit bureau: Vikash Kumar

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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How about buying insurance along with vegetables? Well, soon you will be able to find insurance policies making their way to Reliance Fresh supermarket; originally meant for fresh fruits and vegetables. The idea is to extract maximum value out of the retail stores. With an elephantine investment of Rs.250 billion, Mukesh Ambani is all set to alter the Indian retail landscape. Till date, the company has opened over 40 stores across Hyderabad, Jaipur & Chennai and recently opened nine stores in the national capital region. Reliance Retail is expected to open the hypermarts in the first quarter of the new financial year. The move, if successful, will seal Ambani’s success in the retail domain. However, Reliance Retail is not going to have a smooth ride as almost all top business houses are lining up with their retail plans and also the old blood like Pantaloons, Subhiksha et al, are gearing up for the big retail war. If the company is able to duplicate what it did in other sectors, Reliance Retail is slated to be a behemoth in itself.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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It’s time to start human resource accounting & create robust information systems...

IIPM PUBLICATION

Here’s a lowdown of how diverse HR functions have grown and straight from the horse’s mouth – Aquil Busrai, Executive Director (HR), IBM who confesses, “With businesses focussing on competitiveness, the scope of HR too has widened to accommodate economic, environmental and social responsibilities among others.” Explaining the changing business scenario, he quotes an IMD Survey in November 2006, in which 1987 CEOs participated, which reported that “Focus on Return on Technology Investment, Talent Cost and Retention are top priorities for a company.” Confirming the very obligation is Vikas Baijal of NIIT, who also says, “It is a business imperative for an organization to have robust evaluation process for employees.”

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Manmohan Shetty, Founder and Chief Managing Director, Adlabs

IIPM PUBLICATION

Truly, while radio might be Adlabs’ baby, its first offspring (film processing) continues to give an annual growth of 11% – the company controls an eye-plopping 80% of the film processing businesses in Western India. Adlabs diversified into processing of movies in 1989 and into film exhibition in 2001, bringing in the multiplex culture and in the process proving many questioning critics wrong. Ever since Anil Dhirubhai Ambani, through ADAG, took a stake in Adlabs last year, the perception of Adlabs has changed within the minds of Indians to be not just a typical sole proprietorship, but way beyond that, to be a global case study of one of the best startups India has to offer.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

The original sweet and salty biscuits

IIPM PUBLICATION

Brand : Parle Krackjack
Agency : O&M
Baseline :The original sweet and salty biscuits.

Description: A man watches TV, munching Krackjack biscuits. The phone keeps ringing and wife keeps thanking various callers. The husband gets irritated; the wife tells him that it’s her birthday. He is feeling guilty for not remembering, when suddenly the doorbell rings. It’s the pizza guy. The husband pretends that he’d asked the pizza boy to get candles, and finally shoos him away. The wife catches on, but smiles. Then, both feast on Krackjack biscuits.

4ps take: How do you promote the brand value of a biscuit? Simple – just make positively addictive! In this ad, Krackjack stands for such an ‘addictive’ brand persona that people forget important things – like wife’s birthday. The storyboard is sweet and naughty, and at the same time very slice of life; and the plot weaves in the brand’s core proposition – the sweet and salty taste of Krackjack.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative