IIPM PUBLICATION
Aby Baby
may not have been able to prevent his family’s recent visit to Varanasi (with Aishwarya in tow) out of the media glare, but did you notice the way he sneaked in a MotoRazr (a brand he endorses) in an American Express TV ad? Celebs are known to promote the brands they endorse in public and in films etc., but flaunting one product in another’s ad? That’s intriguing! Of course his suave act wowed us, but the American Express ad left us wondering if the placement of the MotoRazr was as intentional as that of Abhishek himself.
When contacted by 4Ps B&M, Motorola said that though they did not have any formal deal with American Express, Abhishek did check with them if he could carry a Motorola model, since the storyline required a phone anyway... “This shows the product’s popularity and also builds up the salience of the brand,” says Lloyd Mathais, Director – Marketing, Motorola. Add to that the fact that India being a sensitive market, if audiences spot star endorsers carrying a rival brand, it does not go down well for the celebrity or the brand concerned. So when Tendulkar rolls his Fiat Palio on MRF Tyres in the former’s ad or John Abraham pours Castrol into a Yamaha bike in a Yamaha campaign, don’t blame it on mere coincidence. Guess, celebrities endorsing a series of products does come as a blessing in disguise!
Edit bureau: Surabhi Agarwal
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
For More IIPM Article, Visit Below....
IIPM going global
IIPM : EDITORIAL & RESEARCH
ABOUT IIPM
IIPM MANAGEMENT INSTITUTE
IIPM Press Release :- It’s all about value
IIPM : All the roads lead to home
IIPM Links
IIPM Students Life > Campus Placement
IIPM : WHAT’S SECURITISATION?
More about IIPM
IIPM Alliances
IIPM Admission > Application Details
IIPM Press Release :- Defenders of pride
Aby Baby
may not have been able to prevent his family’s recent visit to Varanasi (with Aishwarya in tow) out of the media glare, but did you notice the way he sneaked in a MotoRazr (a brand he endorses) in an American Express TV ad? Celebs are known to promote the brands they endorse in public and in films etc., but flaunting one product in another’s ad? That’s intriguing! Of course his suave act wowed us, but the American Express ad left us wondering if the placement of the MotoRazr was as intentional as that of Abhishek himself.When contacted by 4Ps B&M, Motorola said that though they did not have any formal deal with American Express, Abhishek did check with them if he could carry a Motorola model, since the storyline required a phone anyway... “This shows the product’s popularity and also builds up the salience of the brand,” says Lloyd Mathais, Director – Marketing, Motorola. Add to that the fact that India being a sensitive market, if audiences spot star endorsers carrying a rival brand, it does not go down well for the celebrity or the brand concerned. So when Tendulkar rolls his Fiat Palio on MRF Tyres in the former’s ad or John Abraham pours Castrol into a Yamaha bike in a Yamaha campaign, don’t blame it on mere coincidence. Guess, celebrities endorsing a series of products does come as a blessing in disguise!
Edit bureau: Surabhi Agarwal
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
For More IIPM Article, Visit Below....
IIPM going global
IIPM : EDITORIAL & RESEARCH
ABOUT IIPM
IIPM MANAGEMENT INSTITUTE
IIPM Press Release :- It’s all about value
IIPM : All the roads lead to home
IIPM Links
IIPM Students Life > Campus Placement
IIPM : WHAT’S SECURITISATION?
More about IIPM
IIPM Alliances
IIPM Admission > Application Details
IIPM Press Release :- Defenders of pride
No comments:
Post a Comment