IIPM BEST B-SCHOOL
The titan which gave
India its first truck, car and SUV, cannot be that insensible to forces of competition, especially when it comes to the Indian market. And despite its recent success, myopic dreams have never left its side! Talk of the Rs.1 lakh car and we all can only wonder if the corporation that ripped through the Indian market is losing all focus... and suddenly!
“What about the refinement and feasibility levels?” auto analysts had lambasted out when Ratan Tata shrewdly decided that India needed a diesel powered compact. Not many believed he was serious, less believed he would even try it out, and almost none believed he would ever succeed. The practicality of diesel efficiency combined with the rationality of a compact almost sounded like a chimera. The critics’ belief system had its roots firmly attached to the entrails of a conglomerate engaged historically in non-competitive commercial vehicles production; a conglomerate that, sans its infotech ventures, sticked to industries that focussed more on traditional old-age models... hotels, steel, locomotives...
But Ratan Tata was unnaturally adamant and made critics chew, and regurgitate, their own words with the launch of the super successful Indica in 1998. So strong was the response that 115,000 bookings were received within a week of receiving applications, shattering all past records and not too sublime opinions of critics. The later introduction of a larger Indigo was right on target as well. Today, Tata holds an enviable number one position in the mid-segment and a number three position in the compact segment, selling 18,365 and 78,726 units respectively in April-October 2006 (SIAM data). All this was surprisingly achieved in the presence of the best that the competition had to offer, from Maruti to Hyundai. And now, to top it all, is the most fl abbergasting endeavour – the ‘Rs.1 lakh car’, purported to have the potential to solve the problems of family transportation for the whole of India...
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
For More IIPM Article, Visit Below....
IIPM Press Release :- It’s all about value
IIPM going global
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The titan which gave
India its first truck, car and SUV, cannot be that insensible to forces of competition, especially when it comes to the Indian market. And despite its recent success, myopic dreams have never left its side! Talk of the Rs.1 lakh car and we all can only wonder if the corporation that ripped through the Indian market is losing all focus... and suddenly!“What about the refinement and feasibility levels?” auto analysts had lambasted out when Ratan Tata shrewdly decided that India needed a diesel powered compact. Not many believed he was serious, less believed he would even try it out, and almost none believed he would ever succeed. The practicality of diesel efficiency combined with the rationality of a compact almost sounded like a chimera. The critics’ belief system had its roots firmly attached to the entrails of a conglomerate engaged historically in non-competitive commercial vehicles production; a conglomerate that, sans its infotech ventures, sticked to industries that focussed more on traditional old-age models... hotels, steel, locomotives...
But Ratan Tata was unnaturally adamant and made critics chew, and regurgitate, their own words with the launch of the super successful Indica in 1998. So strong was the response that 115,000 bookings were received within a week of receiving applications, shattering all past records and not too sublime opinions of critics. The later introduction of a larger Indigo was right on target as well. Today, Tata holds an enviable number one position in the mid-segment and a number three position in the compact segment, selling 18,365 and 78,726 units respectively in April-October 2006 (SIAM data). All this was surprisingly achieved in the presence of the best that the competition had to offer, from Maruti to Hyundai. And now, to top it all, is the most fl abbergasting endeavour – the ‘Rs.1 lakh car’, purported to have the potential to solve the problems of family transportation for the whole of India...
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
For More IIPM Article, Visit Below....
IIPM Press Release :- It’s all about value
IIPM going global
About IIPM > Mission
More about IIPM
IIPM : EDITORIAL & RESEARCH
IIPM Admission > Application Details
IIPM : WHAT’S SECURITISATION?
INDO-AFGHAN TIES
IIPM Academics : Global Outreach Program
IIPM Students Life > Campus Resources
IIPM Students Life > Campus Placement
IIPM BEST B-SCHOOL
IIPM Alliances
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