Guess you’ll have to watch this space to get an update!

IIPM BEST B-SCHOOL
On the client side, Snigdha Goswami of NTPC seems more generous toward such demands. “It is really a question of policy decisions that percolate from the top,” she points out, adding that since NTPC is not an FMCG in a cut-throat competitive market, the demand for cutting edge creative work is very limited, but whenever such requirements have arisen, “I am proud to say, we have paid.”

Why? “Simply because we believe that creative excellence must be recognised and applauded and what better way to demonstrate appreciation than going beyond mere lip-service and handing them a pay-cheque.” Do others agree? Guess you’ll have to watch this space to get an update!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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