With more than Rs.2 billion raked in at the box office by the blockbuster hits, Bollywood is clearly on a roll
A combination of all three factors seems to have ensured that Bollywood enters a new era. To be sure, making movies even in the new age will, like marriage, remain a gamble. No one can say with certainty that a movie will be a sure fire hit, or a flop for that matter. Yet, Bollywood will increasingly resemble Hollywood in the future, where ‘factories’ manufacture a clutch of movies. Many of them will flop; but the few hits will ensure that the factories report a fat bottom line, ensuring desired returns to their investors and shareholders…..
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Source :- IIPM Editorial, 2006
A combination of all three factors seems to have ensured that Bollywood enters a new era. To be sure, making movies even in the new age will, like marriage, remain a gamble. No one can say with certainty that a movie will be a sure fire hit, or a flop for that matter. Yet, Bollywood will increasingly resemble Hollywood in the future, where ‘factories’ manufacture a clutch of movies. Many of them will flop; but the few hits will ensure that the factories report a fat bottom line, ensuring desired returns to their investors and shareholders…..
For More IIPM Articles, Click here
Source :- IIPM Editorial, 2006
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