But the most attractive aspect is Marconi’s R&D activities in the UK. This is because Marconi’s technology is extremely useful in converging Ericsson’s mobile and traditional telecom businesses, apart from IP telephony. Despite technology competencies, Marconi has lacked marketing acumen; and that is precisely what Ericsson should bring to the venture.
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Source :- IIPM Editorial, 2006
For Complete IIPM Articles, Click here
Source :- IIPM Editorial, 2006
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