‘Zav’iation is now in vogue!

IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many

Kishor Zavery, Chairman, Zav Airways, in an exclusive to 4Ps B&M 4Ps B&M: How feasible is it to enter a turmoil hit sector and what are your plans to tackle the same?
KZ: I don’t think this is a time of turmoil in the sector. Our main target is to provide the common people with better services in comparison to others. We are coming up with mid-size aircrafts; seat capacity mostly of 70/80. During our operation, we expect 95% occupancy. Whereas, the big-size crafts with 200 seat capacity are currently operating with just 50% occupancy. The additional 45% occupancy is clearly one of our plus points.

4Ps B&M: What are the challenges that you need to be wary of?
KZ: There is no major challenge as such. The north-eastern region has always been neglected in terms of connectivity. So we witness a sky-high demand for air-taxi services. Looking at this potential, we are entering into the sector. The West Bengal Government and the North-East council are helping us to venture into the market. We are not worried about our competitors in the sector. We would rather, welcome healthy competition in this neglected north-eastern region.

4Ps B&M: Pls share some of your strategies to make Zav’s presence felt?
KZ: Our basic strategy is to provide economical air travel. As we want to connect various destinations with maximum comfort at reasonable prices for our customers. We plan to have a pan India presence in the coming future. Beside fulfilling the aviation need in Eastern and North eastern part of India, providing quality and on-time services with better safety to our customers is high on our to-do list.

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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