Shahrukh khan is coming to IIPM - IIPM 4Ps Quiz
Brand: Fevicol
Agency: O&M
Fevicol’s shadow campaign was and is still considered a masterpiece. It struck a chord with consumers by tickling their funny bone. The shadow sticks to the shutter, enabling the brand to construct a sturdy association with Yeh Fevicol ka jod hai, tootega nahi (bonding). This one sure took Fevicol to its next level of ‘bonding’ with consumers!
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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