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Penguin is now a property of Walt Disney after it was bought for $350 million in cash. The price may further escalate by the same amount depending upon the earnings posted by the website in the coming two years. Club Penguin is a virtual world for children where they dress, control & communicate via resident animated penguins of the icy world. Chief Executive Robert Iger hopes that this new venture would contribute significantly to Disney’s bottom line figure in the first year. Good television programme sales and increased receipts from theme parks boosted Walt Disney’s performance as it had a 4.7% increase in its net profit.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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