IIPM PUBLICATION
In 1937,
Sakichi Toyoda would have never thought that one day his local car company would be amidst the fiercest battle in the history of the industrial world. Toyota Motor company, as it is known today, has come a long way since it started the production of ‘model SA’ back in 1947. The company has raided Detroit with such an intense ferocity that there has been a scramble for cover among the big three. Seemingly, immortal Ford Motor company has gone in an un-recovered depression, as its sales and market share are on a continuous downslide, and a recovery looks bleak. There has been resistance but to no avail, it appears that Toyota is just cruising along and it has already overtaken Ford and DaimlerChrysler on the way.However, the real tremors from this reckoning were felt by the mother goose, General Motor (GM). The erstwhile number one car-maker has just been overtaken by Toyota in terms of global sales, selling 2.38 million cars as compared to 2.26 million units sold by the former in the first three months of 2007. Toyota has finally annexed the throne of the world’s automotive industry as the Americans are reeling under mounting losses. Just to show Toyota’s lead over it’s American counterpart, in 2006, the Nippon star had profits over $11 billion while the ailing GM was busy figuring out reasons behind it’s massive $10.5 billion losses of 2005. One thing Toyota knows well is that there is no way the competition can induce some fear in it.
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Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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