IIPM BEST B-SCHOOL
A survey conducted by ENAM Securities in 2006 shows that Indian consumers spend 51% of private final consumption expenditure on eating. Players are chalking out massive expansion plans (see chart). Pankaj Chaturvedi, CEO, Baskin- Robbins, “The overall market has grown tremendously in India with retail having taken centre stage.”
However, the FMCG sector (Nestle kiosks for instance) and the Ready-to-Eat segment (like the MTR range) pose a major potential threat. Adds Choudhary of FHRAI, “Competition can come in from other sectors also, so it becomes very important to venture into newer areas, where the other players are not there.” An interesting case in point is ITC with its ‘Food Court’, which specifically targets the rural customer – an area where no one ever dared to enter.
So for those QSRs that are looking for the carnival-like ending for their Indian odyssey, a right blend of a localized menu, highly efficient supply chain and innovative market penetration should create the desired magic. For the millions of Asterixes & Obelixes of India, a whole new enchanting world of culinary pleasures beckons. And gastronomy clearly reigns supreme!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Article, Visit Below....
IIPM :- 4Ps BUSINESS AND MARKETING
Indian Institute of Planning and Management, New Delhi
Pay for your crime – the ‘crime of expression’!
Lalu's way to nirvana: Take a train
So what's there to actually rejoice over in an iPhone?
Pantaloon brought smiles to millions... Question is: Will it ...
The dry, dry sahara!
Welcome to the past...
IIPM’s Post Graduate programme
This brings us to the second part of this future evolution
No comments:
Post a Comment