4Ps Release :- Is your car acting pricey?

IIPM PUBLICATION
Amidst New Year celebrations and reverie comes in the news of price hike from auto majors like Honda and Hyundai. Honda’s City, Accord and Civic models will fall under this strategic move, while the newly launched ‘CR-V’ will be kept out of it. The rise in prices may be upto Rs.10,000. Even Hyundai is putting a new price tag on its models including the flagship Santro, amounting to 2% increase. According to the company officials, the hike in input costs has led to the increase in prices of selected car models. And Skoda and Toyota might join the bandwagon too.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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