Brain dead OR JUST…BRANDED?

IIPM PUBLICATION
Also in the face of all this, arises the dangerous situation whereby companies are merrily raising their axe to cut down on their brand portfolio. Unilever is reducing its brand portfolio from the current 1600 to 400 so-called ‘superbrands’ and its competitor, P&G, is increasingly focussing on its fourteen top brands out of the approximately 300! And while there may arise confusion whether deletion of brands is a healthy exercise, Professor Nirmalya Kumar, Harvard Business School conceded that, “... deletion of brands is neither straightforward, nor well-understood!” Indeed, there is no denying that killing of unprofitable brands becomes imperative, yet, there has to be clarity of vision while doing so.

So the learning remains – kill your brands if you have to... but make sure your consumers don’t mourn... Or else, it’s your company for which they’ll mourn next!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Government can’t abdicate basic responsibilities

IIPM PUBLICATION
And so the Supreme Court has delivered its verdict: Nursery schools will not be allowed to conduct interviews of children and parents during admissions. Middle-class India and cash rich schools are in a tizzy about the alleged mess this situation will create in upwardly mobile urban India. There are darkly elitist visions of how pampered brats from rich urban families might be forced to share class rooms with children from slums and beyond. Of course, urban parents know that getting their kid admitted into the ‘right’ nursery school will almost certainly reap a rich harvest in the future. No wonder, the mainstream media that largely reflects middle-class concerns and fears, is writing reams about how the state has no right to interfere with private schools that provide excellent facilities and education. You even hear sporadic demands that the state-run schools be handed over to the private sector that will do a better job.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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4Ps Release :- Is your car acting pricey?

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Amidst New Year celebrations and reverie comes in the news of price hike from auto majors like Honda and Hyundai. Honda’s City, Accord and Civic models will fall under this strategic move, while the newly launched ‘CR-V’ will be kept out of it. The rise in prices may be upto Rs.10,000. Even Hyundai is putting a new price tag on its models including the flagship Santro, amounting to 2% increase. According to the company officials, the hike in input costs has led to the increase in prices of selected car models. And Skoda and Toyota might join the bandwagon too.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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