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Monday, December 18, 2006

Paradise reigns in the Brown Fields!

IIPM PUBLICATION

Undeterred by skeptics, Videocon covets M&As

Reflecting the continuity & change in its mission statement, the Videocon Group has moved from a conference room-sized assembly line in 1979 to become a global conglomerate of over Rs.110 billion. To launch his sons in business, the group founder Nandlal Madhavlal Dhoot tied up with Toshiba to manufacture the first Indian world class colour television. Since then the group is striving to be the leader in Indian consumer durable segment.

Though pushed down by the global entrants at the beginning of the liberalization era, Videocon Group has bounced back strongly to take up the challenge. The group now has a strong footage in four key sectors – consumer durables, colour picture tubes (CPT), CPT glass and oil & gas. With its recent acquisition of Thomson, the group has emerged as the world’s largest manufacturer of colour picture tubes. With the promoters holding more than 70% stake in the original company Videocon Industries and around 35% in others, the group companies are run by V. N. Dhoot (his brother Pradeep Kumar is a Director on the board). The share prices of the company have risen to Rs.438 per share in November 2006 from Rs.13.15 in April 2002. As V. N. Dhoot puts it, “The group is more ready than ever for further expansion...” He has launched his son Anirudh (MD, Electrolux) as his successor. In the past 18 months, Videocon has acquired consumer electronic brands like Hyundai, Akai, Electrolux (in India) & Thomson’s colour tube business but its hunger fails to die. On October 23, a Videocon-led consortium signed the MoU to acquire Korea’s Daewoo Electronics for $730 million. While Videocon still has a long way to go before it can challenge the global greats, one thing is for sure – it is taking its ‘Indian MNC’ tag quite seriously.

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Source :
IIPM Editorial, 2006

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Professor Arindam Chaudhuri (Renowned Management Guru and Economist)

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