Indian markets have surprised

B-SCHOOL OF INDIA

Yet there are a few players who are still cynical about entering this space citing lower returns from cyberspace as their excuse. Globally, even in mature markets, online garment retailing fetches just single digit growth figures. But buoyancy in Indian markets have surprised even avid pessimists. If ecommerce goes the same jaunty route, there might be substantially more to e-tailing than meets the eye….

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Source :- IIPM Editorial, 2006