Government can’t abdicate basic responsibilities

IIPM PUBLICATION
And so the Supreme Court has delivered its verdict: Nursery schools will not be allowed to conduct interviews of children and parents during admissions. Middle-class India and cash rich schools are in a tizzy about the alleged mess this situation will create in upwardly mobile urban India. There are darkly elitist visions of how pampered brats from rich urban families might be forced to share class rooms with children from slums and beyond. Of course, urban parents know that getting their kid admitted into the ‘right’ nursery school will almost certainly reap a rich harvest in the future. No wonder, the mainstream media that largely reflects middle-class concerns and fears, is writing reams about how the state has no right to interfere with private schools that provide excellent facilities and education. You even hear sporadic demands that the state-run schools be handed over to the private sector that will do a better job.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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4Ps Release :- Is your car acting pricey?

IIPM PUBLICATION
Amidst New Year celebrations and reverie comes in the news of price hike from auto majors like Honda and Hyundai. Honda’s City, Accord and Civic models will fall under this strategic move, while the newly launched ‘CR-V’ will be kept out of it. The rise in prices may be upto Rs.10,000. Even Hyundai is putting a new price tag on its models including the flagship Santro, amounting to 2% increase. According to the company officials, the hike in input costs has led to the increase in prices of selected car models. And Skoda and Toyota might join the bandwagon too.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Ridding a MIN(e) of hassles... Mutually!

IIPM PUBLICATION
The Association of Mutual Funds of India (AMFI) recently launched the much awaited unique Mutual fund Identifi cation Number (MIN). Investors that have obtained the MIN by submitting their documents once, can get invested with any mutual fund offerings using the MIN. This will save consumers from reproducing their documents to fulfil the 'Know your Customer' norms under the SEBI guidelines, every time they approach a new fund house which will be valid for a lifetime. Those investing Rs.50,000 or more will have to obtain MIN effective from January 1, 2007. MIN which will be free of cost will be provided by CDSL Ventures Limited will keep the records for the investors.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Guess you’ll have to watch this space to get an update!

IIPM BEST B-SCHOOL
On the client side, Snigdha Goswami of NTPC seems more generous toward such demands. “It is really a question of policy decisions that percolate from the top,” she points out, adding that since NTPC is not an FMCG in a cut-throat competitive market, the demand for cutting edge creative work is very limited, but whenever such requirements have arisen, “I am proud to say, we have paid.”

Why? “Simply because we believe that creative excellence must be recognised and applauded and what better way to demonstrate appreciation than going beyond mere lip-service and handing them a pay-cheque.” Do others agree? Guess you’ll have to watch this space to get an update!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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An ad within an ad? Or is it?

IIPM PUBLICATION
Aby Baby may not have been able to prevent his family’s recent visit to Varanasi (with Aishwarya in tow) out of the media glare, but did you notice the way he sneaked in a MotoRazr (a brand he endorses) in an American Express TV ad? Celebs are known to promote the brands they endorse in public and in films etc., but flaunting one product in another’s ad? That’s intriguing! Of course his suave act wowed us, but the American Express ad left us wondering if the placement of the MotoRazr was as intentional as that of Abhishek himself.

When contacted by 4Ps B&M, Motorola said that though they did not have any formal deal with American Express, Abhishek did check with them if he could carry a Motorola model, since the storyline required a phone anyway... “This shows the product’s popularity and also builds up the salience of the brand,” says Lloyd Mathais, Director – Marketing, Motorola. Add to that the fact that India being a sensitive market, if audiences spot star endorsers carrying a rival brand, it does not go down well for the celebrity or the brand concerned. So when Tendulkar rolls his Fiat Palio on MRF Tyres in the former’s ad or John Abraham pours Castrol into a Yamaha bike in a Yamaha campaign, don’t blame it on mere coincidence. Guess, celebrities endorsing a series of products does come as a blessing in disguise!

Edit bureau: Surabhi Agarwal

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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