Brand Performance

What Microsoft has done to jump to No.4 in this category. Read on to find out

The most prominent entry to this coveted list is that of Microsoft.

Absent last year, Microsoft has jumped straight to the fourth position. Brand Performance increased becasue Microsoft focussed more on the ‘right retail outlets’ in India tying up with big organised players like Staples, Chroma, Reliance et al, which offered it greater shelf space and therefore greater visibility.

Microsoft also brought forth a fusion of style and science. Other new entrants are SBI, Infosys and HDFC. Even though the prevailing high interest rates proved to be a damp squid for SBI & HDFC, they came out as the ultimate winners thanks to the special home loan schemes the duo offered. What’s more, the moment RBI cut rates, both SBI & HDFC were quick to follow suit.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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