With the ad rankings behind us now, it is time to focus on those print and electronic ads and billboards, which could not make it to our coveted rankings, nevertheless, they’ve created quite a stir among the ad-frat and consumers alike. Most debated, most discussed, well appreciated or blasted, whatever they may be , we bring them all to you. Check out the hottest spots for this fortnight and decide yourself...
CATEGORY: Online
BRAND: Sony Ericsson
BASELINE: I love making news
AGENCY: Saatchi & Saatchi
BRAND: Sony Ericsson
BASELINE: I love making news
AGENCY: Saatchi & Saatchi
4Ps TAKE: This
time Sony Ericsson is in love with making news and how! In the latest online advertisement of its cyber shot range, the picture of a man comfortably resting his cycle over a platform on water is taken; what’s more, that becomes the headline picture of a newspaper. The power idea is to depict the picture clarity of the Sony cyber shot – which is equivalent to a photographer’s sophisticated high-quality camera. Great example of how Sony Ericsson value adds to your everyday life!
time Sony Ericsson is in love with making news and how! In the latest online advertisement of its cyber shot range, the picture of a man comfortably resting his cycle over a platform on water is taken; what’s more, that becomes the headline picture of a newspaper. The power idea is to depict the picture clarity of the Sony cyber shot – which is equivalent to a photographer’s sophisticated high-quality camera. Great example of how Sony Ericsson value adds to your everyday life! CATEGORY: Billboard
BRAND: Hutch
BASELINE: NA
AGENCY: O&M
BRAND: Hutch
BASELINE: NA
AGENCY: O&M
4Ps TAKE: Sometime 
back, we saw Irfan Khan voicing it out for Hutch and now it’s up on the billboards too. Yes! Rs.99/month rocks. The focus is to inform Hutch pre-paid users (and of course lure away the users of other connections!) about its latest offering: which entitles them to a one-month validity for only Rs.99. The communication is powerful, packed along with a witty comparison: Bus fare for a month-Rs.250; Stay mobile for just Rs.99. The USP is the Rs. 99 effect that’s bound to grip the attention of Hutch pre-paid users. Power idea is to induce the bottom of the pyramid into the Hutch plan. So, stay Mobile!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
These are some more IIPM sites :-
http://iipm-management-courses.blogspot.com/
http://iipm-mba-bba-institute.blogspot.com/
http://iipm-mba-institute.blogspot.com/
http://iipm-top-institute.blogspot.com/
http://unparalleled-iipm-course-contents.blogspot.com/
http://indian-magazine.blogspot.com/
http://iipm-leadership-skills.blogspot.com/
http://dare-to-think-beyond.blogspot.com/
back, we saw Irfan Khan voicing it out for Hutch and now it’s up on the billboards too. Yes! Rs.99/month rocks. The focus is to inform Hutch pre-paid users (and of course lure away the users of other connections!) about its latest offering: which entitles them to a one-month validity for only Rs.99. The communication is powerful, packed along with a witty comparison: Bus fare for a month-Rs.250; Stay mobile for just Rs.99. The USP is the Rs. 99 effect that’s bound to grip the attention of Hutch pre-paid users. Power idea is to induce the bottom of the pyramid into the Hutch plan. So, stay Mobile!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
These are some more IIPM sites :-
http://iipm-management-courses.blogspot.com/
http://iipm-mba-bba-institute.blogspot.com/
http://iipm-mba-institute.blogspot.com/
http://iipm-top-institute.blogspot.com/
http://unparalleled-iipm-course-contents.blogspot.com/
http://indian-magazine.blogspot.com/
http://iipm-leadership-skills.blogspot.com/
http://dare-to-think-beyond.blogspot.com/
No comments:
Post a Comment