Hero number 45!

IIPM BEST B-SCHOOL

Some thing was very peculiar about the launch ceremony of Hero Honda Splendor NXG in May 2007. It appears that Hero Honda (HH) made a deliberate attempt to appear ‘mass friendly’, so much so that every speech (on the launch) given by the top company officials carries a genuine concern regarding mobility and social empowerment. And why not, when Hero Honda prides itself as being the world’s single largest two-wheeler manufacturer (in terms of volumes), and produces 4.4 million units annually. With net profit of Rs.8.5 billion in 2006-07, the company boasts of 2,400 dealerships spread across the length and breadth of the country, a capacity of 13,000 units per day and operates from three different plants. States Brijmohan Lall Munjal, Chairman, Hero Honda, “This year, we sold 15 millionth two wheeler. That’s more than the entire population of a small country! In a span of two decades, this is a feat that few others in the global automotive industry have been able to achieve.”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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