EMI artistes in ‘You’r’Tube’

IIPM going global

Following major music companies like Universal Music, Sony BMG and Warner Music, EMI has also forged a partnership with YouTube, the online video sharing site of Google. Hence it would now be possible for YouTube users to view videos of their favourite EMI artistes which include David Bowie, Cold play, The Decemberists, Fat Boy Slim, Gorillaz, Lily Allen and Norah Jones. Though the financial details of the partnership have not been disclosed, the music company has said in a statement that both the companies and their artistes “would be fairly compensated for their work.” As part of the pact, EMI would also make authorised video content available for YouTube. Earlier this year, YouTube and parent company Google was sued by Viacom, for copyright infringement.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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