BRAND: Red Tape
HEADLINE: Never allow yourself to be advised
AGENCY : Makani Advertising
4Ps TAKE : Well,
we see the three musketeers doing it for Red Tape shoes this time. The Devil, an Angel and apna Sallu Bhai! It’s the visual that attracts and the headline along with the product that grip later on. Salman rules with his macho body and killer looks complemented by the pretty devil and the angelic face. The communication says it all through a simple advice: ‘Never allow yourself to be advised’ – so what if it’s coming from the Devil or the Angel! Do your own thing, and obviously opt for Red Tape. The ad stands out for its attitude which clearly shows in the headline and is well supported by the visual. And it’s this attitude that catapults this ad from Red Tape to the league of Adidas and Reebok ads. One of the rare ads where a celeb as big as Sallu Bhai is successfully used. Very funky, and rises above the clutter with devilish charm!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
HEADLINE: Never allow yourself to be advised
AGENCY : Makani Advertising
4Ps TAKE : Well,
we see the three musketeers doing it for Red Tape shoes this time. The Devil, an Angel and apna Sallu Bhai! It’s the visual that attracts and the headline along with the product that grip later on. Salman rules with his macho body and killer looks complemented by the pretty devil and the angelic face. The communication says it all through a simple advice: ‘Never allow yourself to be advised’ – so what if it’s coming from the Devil or the Angel! Do your own thing, and obviously opt for Red Tape. The ad stands out for its attitude which clearly shows in the headline and is well supported by the visual. And it’s this attitude that catapults this ad from Red Tape to the league of Adidas and Reebok ads. One of the rare ads where a celeb as big as Sallu Bhai is successfully used. Very funky, and rises above the clutter with devilish charm!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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