Never allow yourself to be advised

IIPM PUBLICATION

BRAND: Red Tape
HEADLINE: Never allow yourself to be advised
AGENCY : Makani Advertising

4Ps TAKE : Well, we see the three musketeers doing it for Red Tape shoes this time. The Devil, an Angel and apna Sallu Bhai! It’s the visual that attracts and the headline along with the product that grip later on. Salman rules with his macho body and killer looks complemented by the pretty devil and the angelic face. The communication says it all through a simple advice: ‘Never allow yourself to be advised’ – so what if it’s coming from the Devil or the Angel! Do your own thing, and obviously opt for Red Tape. The ad stands out for its attitude which clearly shows in the headline and is well supported by the visual. And it’s this attitude that catapults this ad from Red Tape to the league of Adidas and Reebok ads. One of the rare ads where a celeb as big as Sallu Bhai is successfully used. Very funky, and rises above the clutter with devilish charm!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wharton’s memorial for Dhirubhai Ambani

IIPM BEST B-SCHOOL

What a way to keep the memory of late Dhirubhai Ambani – the man who lived the Reliance dream – alive! The University of Pennsylvania’s Wharton School (that was founded in 1881 as the first collegiate business school ) has named a 300-seater stateof- theart auditorium as the Dhi - Rubhai Ambani Auditorium. This was announced at a ceremony in Philadelphia, where Wharton received a multi-million dollar gift from his son, Anil Ambani, Chairman of the Anil Dhirubhai Ambani Group (ADAG). On the occasion, Patrick Harker, the Dean of Wharton had this to say about the late Dhirubhai Ambani: “He was a true pioneer in the development of the Indian economy, opening opportunity to thousands of his fellow citizens through his then-innovative public stock offerings. We are honoured to have this outstanding opportunity to pay a lasting tribute to Mr. Ambani, the companies he built and the important role he played in India’s economic growth. We are grateful to his son, Anil, for choosing to remember him in this meaningful way.” Among those who were present at the ribbon-cutting ceremony were Dhirubhai Ambani’s wife Kokilaben and Anil Ambani’s wife Tina Ambani. In 1998, Wharton School had awarded Dhirubhai Ambani the Dean’s Medal in recognition of his work as the Chairman of Reliance Industries Limited (RIL). He was the 24th recipient of this honour. Anil Ambani too, received his MBA from Wharton in 1983. The junior Ambani now serves as a member of the Board of Overseers.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Euro’s chances of taking over the greenback are still... HUGE!

IIPM PUBLICATION

It’s almost like a Mike Tyson versus Evander Holy field fight in progress. While one round goes to one boxer, the next round could as well go to the other; and so on so forth, till one of them succeeds in, uhh, biting off the ears of his opponent. Well, the world has been listening to the debate of euro versus dollar (of which currency will rule global trade) since too long, with each side claiming victory after every quarter, and with the world waiting with ‘bloated breadth’ to see who bites whose ears off first. As a summary, though the fight has still not ended, let’s see a consolidated picture of who is winning and who is losing!

Factually, at least in the latest round, it’s the euro that seems to have come out smarting because of the hits it has been suffering, of late, in the hands of global analysts, who claim the dollar can never be beaten because of a few critical issues. Of the points they quote, an important one seems to be that many developing countries have locked in their reserves in dollars and won’t let the dollar fall (in terms of exchange rate) in fear of capital losses. Secondly, there are vested interests of many non-dollar countries in keeping the dollar’s exchange rate high (and their domestic currency’s exchange rate low) in order to maintain their export competitiveness. In this context, a look at the exchange rate of dollar against countries like Japan will reveal that the dollar has, in fact, appreciated as much as 18% since Jan 3, 2000. On the other hand, the Euro region itself is quite against the concept of allowing the euro to rise, because if the euro continues its way up, it will have a significantly negative effect on the exports of that region and will drag down the European economy to its knees. And this is no incentive for the EU to keep the euro appreciating against the dollar.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative