Khiladi unbuttons!

1500-plus IIPM students placed across the country with 44 bagging international offers

Joining the league of Shah Rukh Khan, Aishwarya Rai and Sania Mirza; Akshay Kumar, in 2008, became the global brand ambassador of Levi’s 501 collection. While SRK, Rai and Mirza have been the global faces of Tag Heuer, L’Oréal and Adidas respectively; roping in Kumar for the relaunch of their 501 ‘Live Unbuttoned’ campaign, at a time when he was at the peak of his popularity was definitely a smart move by the honchos at Levi’s. The year also saw international luxury watch brand – Tissot – rope in the new chick on the block, Deepika Padukone. It seems that Indian Bollywood stars are all set to take on their international avatars.

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM set to beat economic slowdown
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When virtual hopes truly come alive, online...

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SANJEEV BIKHCHANDANI, MD & CEO, INFO EDGE (INDIA) LTD.
naukri.com has been the cash cow for Info Edge (India) Ltd. Here is the man who began it all, talking what his prime focus and targets are, pan-sectors, pan-globe!


How has been the journey of Info Edge since inception?
The journey has been wonderful. It had witnessed its own ups and downs. We have a very successful job and matrimony business and we are in the process of creating one in the real estate also. Even our gulf operations are also doing well. Thus, overall we are satisfied with the growth of the business.

Has the global economic slowdown affected your online portals business?
Yes it has affected us, as in this quarter we grew at just 24% compared to a fantastic 60% in the same quarter a year ago. So undoubtedly, the slowdown has affected us. But a major reason behind this fall in growth was a negative externality. It was because of the slump in hiring due to global economic slowdown.

Out of all the portals which one is the most profitable one and why?
The largest in terms of revenue is naukri.com, followed by Jeevansathi.com. But undoubtedly, naukri.com is the most profitable one. Although in Q2 of this financial year we saw a slump in growth, but the overall profitability of the portal has remained high. And as I mentioned about the major reason behind this drop in growth, it is all to blame on the discouraging yet true global turmoil. The reason for naukri.com being the cash cow is that we have the first mover advantage till date.

What are the challenges that you face in your business of online portals?
There are a lot of challenges and the recent one is the maintenance of strong growth amid the present slowdown. Moreover, managing your employees and curtailing expenditures are the other challenges. As we presently have a total of nine businesses, maintaining all their health is a challenge.

What’s your take on the competition in the industry?
You see, we expect that our competition will be more affected by the slowdown than us. Thus we expect that we would come out strongest from the slowdown in every manner.

How much revenue is earned from advertising?
Much advertising comes from job related sites and things. Non-job related sites contribute only 3%-4% of our total revenues. Which are your main target market cities in India, and what are the factors that you consider before moving to a city? Our main target markets are Bangalore, Chennai, Delhi, Ahmedabad, Mumbai and Pune, but we also have presence in Tier I and Tier II cities. But before moving to a new city, we look at the local market and consider factors such as internet penetration and the web traffic.

How do you plan to market your portals in India?
For different portals, different marketing strategies are followed by us. Like for instance, for naukri.com, we sponsor HR events and do direct marketing. For Jeevansathi.com, we do a lot of advertising including online and television advertising along with telemarketing. However for Shiksha.com, we don’t do much of telemarketing but do online and sales force marketing.

How has the real estate slowdown impacted you?
It’s in our interest. Builders need buyers and we are the most efficient way of bringing buyers to builders, and therefore we are used a lot more. So it has affected us adversly.

Do you have any major tie-up at the moment?
Yes, we do have some tie-ups with media publications in the job space. However given a choice we prefer to operate alone.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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According to Prof. Nicholas Stern

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According to Prof. Nicholas Stern, IG Patel Professor of Economics and Government, India Observatory, LSE, “The world needs to cut carbon dioxide emissions to 2 tonnes per capita by 2050 and India would need to do the same. Therefore, India needs to look ahead now.” Easier said than done, as – even for the Indian government – to move over to the so-called green fuels in one shot is not only prohibitively costly, but downright impractical.

Add to it the fact that carbon trading, as a concept, and as a monetary unit, still lacks global acceptance. Said Bill Sneyd, Director, Advisory Services, The Carbon Neutral Company to 4Ps B&M, “There is still a lot of volatility associated with the carbon price. This is caused primarily by the economic downturn – the expectation is that there will be lower demand for Allowances under the EU-ETS because companies are contracting (or at least not growing as fast as was expected).” Add to it the fact that there have been growing voices in the EU that post 2012, India and China should be restricted from trading in the carbon market unless they also take mandatory sector-wise energy efficiency targets. Clearly, unless Indian companies learn the art of being as unethical as developed economies and their companies have been, perhaps India will continue getting carbon-date raped!

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Programme :- SUPERIOR COURSE CONTENTS
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IIPM’s 36th Glorious Year of Academic Excellence
Why Study Abroad When IIPM Gives You 3 global Advantages!

Lost in childhood memories

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Games is another media that has given a blow to the comics industry, for comics are a great source of gaming content. “Comics, with the right story line and characterisation, can make a great premise for a game,” says Salil Bhargava, CEO, Jump Games Pvt. Ltd. For instance, in the past Jump has created the hugely popular mobile games based on Virgin Comics’ Shakti series – Devi, Sadhu & Ramayan 3392 AD.

All this combined is painting the print comics industry red. Sales of popular comic books have registered negative growth during the past few years. Statistics for 2005 show that Tinkle, one of the leading children’s magazine of Amar Chitra Katha, went down to 40,000 copies a month from one lakh a year back. Diamond Comics too suffered a similar fate as sales dropped from a good 25 lakh copies a month to 14-15 lakh copies a month. Another possible reason for the decline in sales is the marketing expenses. There has hardly been any kind of a promotional event or advertising exercise or workshops that could evince interest in kids and parents alike. “The cost involved to create comic books is no more simpler with the artist fee soaring, with heavy job opportunities available through media & animation,” comments Clifford.

So, what is the way out for our beloved colourful characters in the comic strips? Giving the characters a Bollywood touch is one way perhaps. The Indian psyche always react to their on-screen idols. Having them as comic characters would in fact give our old comic strips a fresh and contemporary look. Also with the Bollywood craze increasing abroad, the comic book industry could actually benefit from the huge NRI fan base of actors scattered worldwide. The industry should also look at the rich heritage of mythology and folklore that our country has. “We need to tap them through comics rather than trying to imitate the western super heroes alone. There has to be an even blend to suit the palates of today’s consumers. The style has to be adapted to tell the story the way world wants. We also need to have strong domestic comic themes and characters to sustain longer and face competition,” says Ramaprasad. A potential market that has so far been neglected is hinterland India. The huge rural populace is still addicted to their daily dose of comics. “Using information channels and media, the comic industry guys should tap the big potential in rural and regional market, especially for low cost titles,” advises a senior illustrator in the comic industry.

Be that as it may, our comic book makers need to sit up and re-look at their business models, and ensure that the joy of reading comics does not get lost in oblivion in the future.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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A FIELD DAY FOR THE MEN

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The US banking sector isn’t for the boys anymore and the going may not be easy even for banks that avoided the sub prime trap, but lack scale. Time for critical decisions, says sunanda roy of 4Ps B&M

Just pick them up if your ‘chopsticks’ (read: financial strength) are strong enough! That’s the scene today at the breakfast tables of banking giants that managed to ride the turmoil; because fallen banking giants who have been swept of their feet by the financial storm, make for easy pickings today...

“Wall Street’s leading investment banks have either disappeared or been transformed by the credit crisis,” state Patrick Armstrong and Morgan McGowan, Assistant Economists at Moody’s Economy.com. At the beginning of 2008, there were five major US investment banks that did not also have commercial banking operations: Goldman Sachs, Morgan Stanley, Merrill Lynch, Lehman Brothers and Bear Stearns. The first two have now become bank holding companies, subject to greater regulatory scrutiny and tighter restrictions on their activities. Bear Stearns was sold to JP Morgan Chase in a deal brokered by the Federal Reserve and Treasury Department in March. Lehman Brothers was forced to declare bankruptcy, and Bank of America acquired Merrill Lynch. More recently, of course, Citigroup and Wells Fargo are locked in a takeover battle for Wachovia. The US banking system, which was highly fragmented for a long time, has seen enormous consolidation as a fallout of the credit crisis. “Four of the top 15 financial institutions in terms of market capitalisation in the S&P 500 stock index at the beginning of the year have gone away in recent weeks and we may see some more going away,” intimated Neena Mishra, Senior Banking Analyst, Zacks Investment Research. Bank of America, JP Morgan Chase and Citigroup, which collectively held 21.4% of the country’s deposits at the end of last year, now hold 31.3% of the deposits. At the beginning of the year, Bank of America was at the top of the list, with a market cap of $183 billion; it’s now in second place with $138 billion. JP Morgan Chase was in the third place at the beginning of the year, but has moved up to the first with $141 billion market cap.

JP Morgan entered the current downturn in a sound capital position and with significantly fewer problem assets than its peers. It has been taking advantage of its relative strength by picking up assets cheaply. The bank also benefits from better goodwill with creditors, counter parties, and even government officials. “JP Morgan indeed appears to be among the relatively limited number of banks that have the capital strength and competitive position to absorb such transactions”, feels Gregory T. Siegel, Equity Analyst, Credit Suisse.

We may see further consolidation in the banking space as bigger players seek to build up their position and may be assisted by regulators in doing so, as we observed in the past few deals. Ultimately, we will see the US banking scenario dominated by the few survivors. For consumers, it would mean lesser bargaining power but also the convenience of a wider array of offerings from one shop. JP Morgan, Bank of America and Citigroup have all bulked up recently. They are all large depositories and all universal banks at this point. “Goldman and Morgan are still pure investment banks, but in a new regulatory structure. It would not be surprising to see them evolve more towards the universal banking model,” added Matthew. With recent deals, it looks as though we may be headed towards a meaningful consolidation wave of US banks. Smaller banks may find it harder to continue alone, while strong larger banks may stand to benefit. Stronger medium-sized banks could conceivably migrate higher to larger-bank status, given the likelihood of a fewer number of large global banks. “In general, we’re seeing the ultimate triumph of the commercial banking model,” opined James Kim - Editor in Chief - Finance, FierceMarkets.
Moreover, banking power will now be concentrated in the hands of a few large banks, notably the big three JP Morgan, Bank of America & Citigroup. The rest, will, of course face the critical choice of whether they should look to make a giant leap; or wait for the right set of chopsticks!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Programme :- SUPERIOR COURSE CONTENTS
Now IIPM's World-Class Education... for everybody!!
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...