IIPM Admission 2010

Tuesday, December 28, 2010

Master's voice: Discipline can't be imposed


IIPM Prof Rajita Chaudhuri: The New Age Woman

Corporal punishment can't be condoned but teachers need options to tame unruly students

SP Srivastava
Principal, DAV ACC Public School, Kymore, Katni

When I had joined school more than two decades back, circumstances and situations were altogether different from what things have become today. Earlier, students used to truly respect their teachers. Teachers used to command immense respect in the larger society as well. That was teaching's golden period. Since then, the society has undergone a tremendous transformation. Nowadays, the teacher-student relationship has become commercial. Teachers see a student more as a commodity than as a student. This statement, of course, cannot be held in generalisation as there are lot of teachers even these days who regard students as their responsibilities and who really care for their well-being. However, it is difficult to deny that moral values have changed now and nobody is unaffected by this wave of change. In our days those teachers who were stricter used to get more respect. Students could not even dare to complain about teachers to their parents.

Corporal punishment cannot be supported at all. Beating a child cannot solve his or her problems. However, there are certain things which need to be understood properly. For example, understanding science obviously demands an aptitude suited for the discipline. Parents force children to study science. The teacher understands that the student does not have the aptitude but he is helpless. As a result, he is compelled to force the student to study science more and in the process he might end up punishing him or her.

In our times, 'Spare the rod and spoil the child' was the universal truth. Nowadays, the concept has completely changed. Educationists agree that corporal punishment should not be condoned. I do agree with the point of view that physical punishment cannot do any good to any student. What is more important is to make a student realise his mistake. This can be done by other means too.

In a class of 50 to 60 students, it is certain that three to four students will be wild enough to destroy the atmosphere of the class. It is equally true that nobody can make them realise their mistakes, they are simply not ready to accept they are wrong. In such a situation, what should be the reaction from a teacher who is under immense pressure to finish the syllabus on time? These children enjoy at the cost of other students. Teachers must have options and alternatives to deal with such students. There are also students who take private tutions, they do not pay attention in class and thus destroy the quality time of other students. These days parents have become more possessive of their children as most have only one or two children. So they fear for their kids. They become more insecure. When they come to know that the teacher has punished their son/daughter, they immediately rush to the school and complain to the school administration. When a teacher is warned in front of parents he feels humiliated and later becomes indifferent to students. This is a scary scenario. The future of a child depends much on the taecher and if the teacher becomes indifferent to them, their overall growth suffers.

Incidents of corporal punishments are now widely reported in the media. There is hardly a day when we do not find such reports in newspapers or on the news channels. However, mediapersons fail to understand the gravity of the matter and they usually file biased reports in which the teacher is the perennial villain and the student the victim. They should go a bit deeper into the matter and should be able to differentiate on a case to case basis.

I feel, amidst the clamour for complete ban on corporal punishment, maintaining discipline in school is becoming increasingly problematic. Students, these days, are very smart. They know very well that teachers cannot punish them, he is teethless.

This situation encourages him to take undue advantage of the situation. Discipline cannnot be imposed, it comes from within. The need of the hour is to internalise the process of discipline and education simultaneously. Parents cannot shirk away from their responsibilities. They should devote time so that their children can share their feelings.

I fully accept that children should not be punished for silly reasons. Even the Central Board of Secondary Education has categorically stated that corporal punishment should be banned in schools.

But teachers must have options to tame unruly children.

I believe in positive action. Instead of beating the children, they can be asked to work in the garden or collect waste from the school campus. This way they will learn important lessons in life.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Thursday, November 18, 2010

KERALA FASHION: Iconic sari gets recognition


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It is all the rage in Kerala and other places, including Delhi

Balaramapuram village is at the centre of attraction after Kerala’s iconic “Balaramapuram Sari’’ has received Intellectual Property Rights (IPR) protection through Geographical Indications Act (GI Act).

The village is extremely popular in the state for producing such a wonderful sari. Thousands of weavers make the traditional Kerala Kasavu Sari for women and Kasavu Mundu for men in off-white with golden borders in this six square kilometres textile land — near Thiruvananthapuram. They are designed to be worn specially on propitious occasions. According to industry sources, about 27,000 handlooms operate in the village to produce these saris. The weavers — shaliyar community — use traditional throw-shuttle pit looms, fly shuttle looms and make cotton fabrics with pure zeri (kasav) or coloured yarn.

Hundreds of families, including women, are fully involved in weaving these saris. More than 200 cooperative societies are active in this area. They are fully involved in the production and distribution of the products. The Balaramapuram textiles are sold throughout Kerala through Hantex, and the exclusive shops of zeri textiles like Kasavu Kada and Karal Kada. “We never depend on mechanised systems like dobby, jacquard and jala. The imagination of the weavers and the excellence in silver covering and the gold plating of the silk make Balaramapuram matchless. We have no professional designers and fashion consultants. Our clothes are pure eco-friendly and survive for long,’’ says B.AnilKumar, a weaver at Balaramapuram.

Balarampuram sari is famous for its varieties. One can select saris from the price range of Rs 500 to 40,000. The weavers say that the North Indians, especially Delhiites, are fond of these costly saris. The gold, silver content of the zari is the significant factor which adds the brand value of the Balaramapuram clothes. “The present protection under the IPR confirms its uniqueness,’’ says Anilkumar, a trader.

But most of the weavers are apprehensive about the special protection. Besides, they fear that the traditional art may die as youngsters are not joining the profession. Of late their biggest worry has been the arrival of mechanically produced Kasavu sari that is available in the market for only Rs 100. Since then, the Balaramapuram sari has been facing a stiff competition.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Friday, August 27, 2010

Winning: the Mirchi way

In the recent Indian Readership Survey (IRS) 2009, R2, Radio Mirchi emerged the clear leader with over 46.5 million listeners. However, Big FM despite having the largest number of radio stations in its kitty, continues to lag behind the leader and the first mover in the private radio space Radio Mirchi.

Even in the eight key markets (of Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Pune and Ahmedabad ), Radio Mirchi leads with the largest cumulative listenership of 15.4 million. Red FM follows with 7.2 million listeners. Sujata Bhatt, EVP, Strategy and Marketing, Radio Mirchi said, “We welcome the IRS, R2 data .Our lead over the next player is still 128% higher – more than double! We are the clear No.1 in the top 8 cities.” The IRS is the only source of radio listenership that gives a fairly accurate measure of national reach and listenership. The R2 round also indicates that listenership leads of Mirchi are stable and listenership numbers of others who followed the footsteps of Radio Mirchi are slowly but steadily stabilising.

Tapas Sen, Chief Programming Officer, Radio Mirchi added, “I am thrilled to see the IRS R2 results. It is a thumping endorsement of our mood based programming strategy which has obviously gained wide consumer acceptance.” The results clearly reiterate Radio Mirchi’s leadership in the segment.

Pallavi Srivastava

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Thursday, July 15, 2010

Through the frosted glasses in Daizo Ito’s swanky office in Gurgaon, one can clearly see the growth and chaos bustling in and around Gurgaon.

But an unconcerned Ito is focused on only one thing: how to convert the Japanese behemoth’s missed chance in India into an opportunity to make Panasonic a trusted household name in the country. By Aditi Prasad

The thrilling World Baseball Classic (WBC) finals held at Los Angeles’ Dodger Stadium earlier this year saw Japan and Korea slug it out for the title, with underdog Japan winning the championship on the back of the team’s super pitching form. Some commentators believe that the photo finish WBC event irrevocably established that baseball was no longer just an American game. But for some others like Daizo Ito, Panasonic India’s Chief Executive, it signified much more than that viz. the curious case of the Indian consumer durables market where Koreans monopolise the segment at the cost of global Japanese heavyweights like Panasonic. Japan beat favourites Korea in the WBC finals, and Ito now has a plan, if not to beat, then at least, join the ranks of the Korean biggies in India’s Rs.26,000-crore durables market.

“We are no longer pussy cats, but hungry tigers,” Ito avers, with a roar, his towering personality almost dwarfing his swank cabin in Panasonic India’s premises at Gurgaon. For those who came in late, Panasonic was one of the first consumer durable companies to have spotted the India opportunity way back in the 90s, much before LG and Samsung soared into the limelight. In Ito’s own words, when he was sent by Chairman Nakamura to take charge of Panasonic’s India operations 18 months ago, he was “shocked” to see Panasonic languishing near the bottom, at 16th position in brand awareness among all its rivals. “In most other Asian countries, we are at the number 1 or 2 positions competing with either Sony or Samsung,” he laments.

Not that the big guys at the company headquarters in Japan were caught napping. Instead, all these years, Panasonic had been merely looking at China as their big growth engine. With the result that today, China contributes almost 8% to Panasonic’s global turnover; while India’s share stands at an embarrassing less than 1% of the behemoth’s global revenues. Ito however is in town to challenge status quo. Reputed somewhat as a turnaround man within Panasonic, the man has, to his credit, turned around the fortunes of Panasonic UK and has also taken his company to the number one position in Thailand over the last few years. Now his eyes are fixed on India. “Panasonic’s 100th anniversary is in 2018 and my gift to our headquarters on that occasion will be to make Panasonic India a stark success,” he avers smilingly. Ito has already got off to a good start. The last year has seen Panasonic jump from relative obscurity to right under the floodlights, courtesy a big budget marketing blitz with a host of ambassadors, including the new heartthrob Ranbir Kapoor and even the Bachchan father-son duo for their ECO initiative.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
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Monday, June 21, 2010

With hope, all the way

December 7, 2009 will witness world leaders from 192 countries gather at Copenhagen to attend the most coveted conference – the United Nations Climate Change Conference. The conference will supposedly decide the future of our planet, which may go into oblivion if a definite framework on limiting carbon emissions before the expiry of Kyoto protocol is not formulated. UN, in its endeavour to connect with the general public, has devised a cause-related campaign with the leading ad agencies of the world (including O&M, McCann Worldgroup, Euro RSCG, MPG, Draft FCB, Tribal DDB, Colle+McVoy, Saatchi & Saatchi, Digitas, Interbrand) by the name of Hopenhagen, which signifies a more hopeful way of living in the future without any adverse effects of global warming. Seems that the mantra of hope propagated by US Prez Barack Obama will find solace in all the major ‘changes’ taking place in the world.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
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IIPM - Admission Procedure
IIPM, GURGAON

IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri