In the recent Indian Readership Survey (IRS) 2009, R2, Radio Mirchi emerged the clear leader with over 46.5 million listeners. However, Big FM despite having the largest number of radio stations in its kitty, continues to lag behind the leader and the first mover in the private radio space Radio Mirchi.
Even in the eight key markets (of Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Pune and Ahmedabad ), Radio Mirchi leads with the largest cumulative listenership of 15.4 million. Red FM follows with 7.2 million listeners. Sujata Bhatt, EVP, Strategy and Marketing, Radio Mirchi said, “We welcome the IRS, R2 data .Our lead over the next player is still 128% higher – more than double! We are the clear No.1 in the top 8 cities.” The IRS is the only source of radio listenership that gives a fairly accurate measure of national reach and listenership. The R2 round also indicates that listenership leads of Mirchi are stable and listenership numbers of others who followed the footsteps of Radio Mirchi are slowly but steadily stabilising.
Tapas Sen, Chief Programming Officer, Radio Mirchi added, “I am thrilled to see the IRS R2 results. It is a thumping endorsement of our mood based programming strategy which has obviously gained wide consumer acceptance.” The results clearly reiterate Radio Mirchi’s leadership in the segment.
Pallavi Srivastava
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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Even in the eight key markets (of Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Pune and Ahmedabad ), Radio Mirchi leads with the largest cumulative listenership of 15.4 million. Red FM follows with 7.2 million listeners. Sujata Bhatt, EVP, Strategy and Marketing, Radio Mirchi said, “We welcome the IRS, R2 data .Our lead over the next player is still 128% higher – more than double! We are the clear No.1 in the top 8 cities.” The IRS is the only source of radio listenership that gives a fairly accurate measure of national reach and listenership. The R2 round also indicates that listenership leads of Mirchi are stable and listenership numbers of others who followed the footsteps of Radio Mirchi are slowly but steadily stabilising.
Tapas Sen, Chief Programming Officer, Radio Mirchi added, “I am thrilled to see the IRS R2 results. It is a thumping endorsement of our mood based programming strategy which has obviously gained wide consumer acceptance.” The results clearly reiterate Radio Mirchi’s leadership in the segment.
Pallavi Srivastava
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
Social Networking Sites have become advertising shops
