As per the latest reports, Piaggio has plans to launch brands like Gilera, Aprilia and Derbi (a small motorcycle), alongwith the much-popular Vespa brand. “If Piaggio will enter the Indian two-wheeler market, the Vespa brand will definitely be there. But it’s too early to talk about the other possible brands,” adds Chopra. But what convinces Piaggio to mark a re-entry after a long 10 years? “The Indian two-wheelers market is one of the fastest growing after China in the world. Moreover, its attractiveness ensures that competition will get all the more intense going forward,” shares the market leader’s top honcho, Shinji Aoyama, President & CEO, Honda Motorcycle & Scooters India limited (HMSI). HMSI enjoys more than 50% market share in the scooters segment. When quizzed on his vision for the two-wheeler market, Piaggio’s Chopra agreeingly states, “We at Piaggio see a huge opportunity in the Indian two-wheeler market and we would not like to miss out on the same.” As per industry sources, the company will be manufacturing two-wheelers at its manufacturing plant at Baramati, Maharashtra, where its three-wheelers are currently being manufactured.
In fact, Piaggio is also equally bullish on the three-wheeler segment and it plans to roll-out variants in petrol, CNG and LPG by end-2009. “We pioneered the LCV segment in the country and we are the market leader despite the fact that there was a big market that Piaggio wasn’t catering to,” avows Chopra. The company is also planning to launch a mini truck – a half-tonne 4-wheeled truck by early 2010. But the biggest task would be to win the consumer’s trust when it comes to the two-wheeler segment for Piaggio. The company will have to spend bigger bucks to ensure closer ties with the consumer. The already comfortable position of Piaggio in the three-wheeler segment, will help the company in both the branding and distribution aspects.
However the top spot in the scooter segment for now surely remains a distant dream for Chopra, as the situation now is a whole lot different to what it was back in the 90s. Can Vespa make this ride easier? For now, your guess is as good as ours!
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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In fact, Piaggio is also equally bullish on the three-wheeler segment and it plans to roll-out variants in petrol, CNG and LPG by end-2009. “We pioneered the LCV segment in the country and we are the market leader despite the fact that there was a big market that Piaggio wasn’t catering to,” avows Chopra. The company is also planning to launch a mini truck – a half-tonne 4-wheeled truck by early 2010. But the biggest task would be to win the consumer’s trust when it comes to the two-wheeler segment for Piaggio. The company will have to spend bigger bucks to ensure closer ties with the consumer. The already comfortable position of Piaggio in the three-wheeler segment, will help the company in both the branding and distribution aspects.
However the top spot in the scooter segment for now surely remains a distant dream for Chopra, as the situation now is a whole lot different to what it was back in the 90s. Can Vespa make this ride easier? For now, your guess is as good as ours!
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!For Exclusive Footage by Sunday Indian Click Here
Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri
